Over the past few years, brands have been rushing to bring out eco frames, but we want to go further. Rather than designing a specific line of eco-friendly frames, we want to embrace a shift toward moving all our eyewear and associated product lines to more sustainable materials from the frames, cases and cloths to the business as a whole. That’s why we’ve launched Inspirit, a philosophy and underlying business principle that we will adopt in everything we do.

We’ve already switched our team to an electric fleet; our offices are almost entirely powered by renewable energy, and we continue to look at more ways to lower energy consumption and remove virgin materials from our products.

The integrity of our product is essential to us. We want to ensure that investing in new materials produces quality frames that you, our customers, will love. After much testing and research, I’m delighted to showcase our latest release of frames that now feature bio-acetate, made from renewable sources instead of traditional oil-based ones, a more planet positive material. We understand that this is just the start of our journey, but we’re setting out our commitment now to ensure that what we do going forward puts our Inspirit ethos at the forefront of everything we do.

Over the next few months, we’re going to be working hard to look at more opportunities to be planet positive, including recycling initiatives and ways in which we can help your business too. 

At Wolf Eyewear, our goal is to leave no tracks.