Our Story

Our story

Wolf Eyewear is a British, family-run eyewear brand that creates high-quality and innovative frames that reveal your wild side! Founded in 2009, Wolf Eyewear supplies independent opticians across the UK and Europe with uniquely bold, beautiful and colourful frames. With a growing and diverse range of materials and styles and an international audience, Wolf Eyewear is the new stand-out brand for the fashion-conscious.

Wolf Eyewear was set up with the view to bring individual design and superior quality to the market at an affordable price. This with our personal service, we rival most large companies with what we offer. Our product styling comes from our own passion for innovative design and personalities that say life is fun!

We love colour in frames and think it’s a fantastic way to express who you are. Eyewear is a relatively small part of ‘the wardrobe’ but is the first thing seen, and says a lot about the wearer. We use this by looking at new modern designs and fashionable colours whilst catering for the UK style, we also look at shades of colour, and designs that work for the majority of face shapes.

The designing of our collection starts with quality. We use a very high standard of hinge for our temples and source the latest design in acetate colours. We design using titanium, stainless steel, acetate and a number of other new materials that give a lightweight, strong and comfortable feel to the wearer.

Wolf Eyewear currently has 5 subsections, Wolf, Wolf Rimless, Wolf Cubs, Wolf Teens and Wolf Sunnies. The Wolf collection is the main part of what we do, ranging from traditional styling to retro-modern designs to our lovely lightweight plugged rimless collection, all with a great mix of the bright and outrageous to the traditional and very wearable colour you would expect in eyewear.

The sunglasses are designed specifically for the prescription market with sprung temples and adjustability, also with CAT 3 UV400 lenses, these can be worn straight off the shelf.

The Wolf Cubs collection is one we are very proud of, the sizes are perfect for kids and Teens with very modern retro styling and a flair of colour, this range is very cool. We know the look that kids/Teens want changes very quickly so we launch new models at least 3 times per year to keep up with the latest trends.